The Bluebirds Charity would like to congratulate St Illtyd's Catholic High School following their victory in the Cardiff City FC Club heats of the Premier League Enterprise Challenge 2018. 

The team labelled as 'Bluebirds Bus' from St Illtyd's have been competing with 5 other groups from Hawthorn High School and Idris Davies School over the past few weeks to produce a business plan that would engage with young football fans between the ages of 18-23 and entice them to watch football matches live, rather than at home. 

All three schools presented their plans to BBC TV and Radio Presenter Jason Mohammad, Cardiff City FC Foundation Marketing & Comms Coordinator Huw Day and Cardiff City FC Fan Engagement Manager & Club TV Presenter, Amy McNiven.

Team 'Bluebirds Bus' of St Illtyd's proposed a well thought out business plan, identifying where to spend time, human capital and money. The strategic plan had many impressive areas including a promotional campaign as well as demonstrating a return on investment. 

St Illtyd's Catholic High School will now battle it out against schools representing other Premier League Clubs in a play off round. The winners from the play off rounds get a chance to represent their club in the Premier League Enterprise Challenge final, pitching their ideas to a panel of experts from the sport and business world. 

We would like to thank all three schools and all six teams for their fantastic presentations and ideas, as well as our judges who thoroughly enjoyed the afternoon. 


Cardiff City FC Community Foundation & The Premier League Enterprise Challenge aims to inspire young people to engage positively in education. 

Click here for more information about our education programmes