Outcome 1 - Healthier and More Active Lives 

How will we achieve it? 

  • We will inspire children to adopt healthier lifestyles by providing sports coaching, health education, and teaching resources for schools. 


  • Recruit, train and display a network of Community Health Champions who will disseminate key health messages.


  • Increase enjoyment of Physical Education by providing mentoring support to non-PE specialists in schools. 


  • We will champion and raise awareness of the importance of healthy and active lifestyles amongst Cardiff City FC supporters. 


  • Strengthen our relationships with national, public and third sector health organisations and collaborate to develop innovative community approaches to encourage active lifestyles and improve nutrition through the well-being bond. 


  • Address inequalities of participation in sport and physical activity by providing access to community sport for females, BME groups, people with a disability and individuals from disadvantaged communities. 

Outcome 2 - Improved Education and Employment Opportunities 

How will we achieve it? 

  • We will inspire primary school children in everything from English and Maths to teamwork and sport by providing sports coaching, educational competitions and cross curricular teaching resources for schools. 


  • Offer post-16 education programmes through sport. Providing positive learning environments which improve attitudes to learning and support progression into further education and employment. 


  • Support children and young people aged 5-25 to bridge the attainment gap by offering education opportunities through sport. 


  • Offer post-16 employability programmes that provide young people with the skills, experience and qualifications they need to move into the world of work. 


  • Increase awareness of enterprise and entrepreneurship amongst children and young people by using the backdrop of a professional football clubs' business models to deliver enterprise education. 


  • Engage with employers to provide expertise, mentoring, work based learning and industry specific opportunities for young people. 

Outcomes 3 - Reduced offending and re-offending 

How will we achieve it? 

  • We will provide access to safe community sport opportunities in high crime areas. 


  • Offer interventions designed to raise awareness of risk and crime related behaviours and the potential impact on oneself and others. 


  • Provide opportunities for Police Community Support Officers to engage with children and young people through our programmes. 


  • Provide employability training to offenders and ex-offenders developing the skills and qualifications they need to build a more positive future.