What do we want our future to look like?
Our vision is for children, young people, and families in South Wales to achieve their full potential.
What is our core purpose?
Our mission is to use the unique appeal of Cardiff City FC to change lives. We tackle inequality and overcome barriers by helping people to lead healthier more active lives, improving education and employment opportunities, and reducing offending and reoffending. Put simply, ‘Our Club Changes Lives’.
Why do we think this is important?
People living in South Wales face a number of challenges including the impact of inequalities on health, education, and employment opportunities and rates of offending and reoffending.
What are our values?
Passion
We love what we do and use our passion to inspire others. We’re proud of the difference we make, the achievements of our beneficiaries, and celebrate their success.
Inclusion
We believe in inclusion, celebrate diversity and focus on the needs of each individual and community.
Innovation
We adopt an innovative approach to the design, delivery and evaluation of programmes, co-producing with beneficiaries to ensure a participant-led approach.
Professionalism
Our people are coaches, mentors, teachers and role models and conduct themselves in a professional manner.
Quality
We provide high quality programmes that support our beneficiaries achieve their potential.