About Us Latest News Ward and Smithies Support #HeadsUp Campaign Cardiff City FC Foundation welcomed Cardiff City first-team players Danny Ward and Alex Smithies to Llandaff City Church in Wales to support the delivery of The Football Association's 'Heads Up' campaign. Working with Premier League Primary Stars in Year 6, the players took part in a workshop that focussed on identifying the impact of positive mental health and working on the importance of bravery and resilience both inside and beyond the classroom. Heads Up uses the influence and popularity of football and sport to help show the world that mental fitness is just as important as physical fitness, and will build on the decades of work to tackle the stigma and drive the conversation on mental health. While the campaign is aimed at everyone including players, supporters, friends and families, it’s widely recognised that football is a uniquely powerful way to reach men in particular. Men are three times more likely to commit suicide than women, with suicide the most likely cause of death for men under the age of 45. The campaign encourages more men to feel comfortable talking about their mental health and feel able to support their friends and families through difficult times.